The platform is rolling out a fresh option that allows them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a full-scale rollout. This advancement coincides with a rise in AI content, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users like content made with AI tools, including digital art to science explainers, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as made with AI. Overall, over 100 m media items are submitted to the service each day, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the volume of artificial media they watch by accessing the content preference feature in the app and picking the AI content topic. Additional categories that are already be modified under the tool include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines require creators to label lifelike artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is without a tag can be removed under its terms of service.
Additionally, the app will now apply an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2m awareness program for experts and groups to produce informative material about using AI responsibly. This initiative will assist educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during controversy over intentions to lay off a large number of content moderators in the UK. TikTok is set to reduce 439 jobs in its user protection team in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official stated that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content prior to it has to be seen by humans. The platform stated a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
